However, it is still possible for the message recipient to understand a message in a completely different way from what the encoder was trying to convey. Effective communication is accomplished only when the message is received and understood in the intended way. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. It is a process of interpretation and translation of coded information into a comprehensible form. The decoding of a message is how an audience member is able to understand, and interpret the message. It is very important how a message will be encoded it partially depends on the purpose of the message. The symbols can be words and numbers, images, face expressions, signals and/or actions. body language, hand gestures, face expressions) symbols for which he or she believes the receiver (that is, the decoder) will understand. words, signs, images, video) and non-verbal (e.g. In the process of encoding, the sender (i.e. It is a system of coded meanings, and in order to create that, the sender needs to understand how the word is comprehensible to the members of the audience. The encoding of a message is the production of the message. Stuart Hall, 1980, "Encoding/decoding." Definition "The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimensions." Whether there is a large audience or exchanging a message to one person, decoding is the process of obtaining, absorbing and sometimes utilizing information that was given throughout a verbal or non-verbal message.įor example, since advertisements can have multiple layers of meaning, they can be decoded in various ways and can mean something different to different people. Decoding is all about understanding others, based on the information given throughout the message being received. Moreover, there are times when an individual can send a message across to someone, the message can be interpreted differently from person to person. For example, monitoring signs when someone is upset, angry, or stressed where they use excessive hand/arm movements, crying, and even silence. There are many examples such as observing body language and its associated emotions. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, displays non verbal communication. When you decode a message, you extract the meaning of that message in ways to simplify it. Thus, Encoding/Decoding is the translation for a message to be easily understood. Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts and capability of changing messages through collective action. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. The Encoding/Decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |